Nike Risk Everything


Risk Everything is an advertisement campaign created for American sports apparel company Nike by the American advertising agency Wieden+Kennedy.

The advertisement campaign, spanning radio, television, out-of-home, online advertising and print media, was specially made for the 2014 FIFA World Cup and starring well-known football players from national teams and clubs.

This campaign emphasises the mantra of “risk everything”- taking every dangerous life-or-death chance to succeed and outshine your rivals.